“Links are still the best way that we’ve found to discover [how relevant or important somebody is]…”
Google’s Matt Cutts
The truth be told, any marketer looking to drive more traffic in 2014, explore favorable SERP placement and command Google’s love must make high quality link building part of their core Search Engine Marketing (SEM) process. I am not talking about creating a crap load of spammy blog comments with some bot. No, that will do you more harm than good.
In fact, anybody who thinks long term should only be concerned with creating two kinds of links; brand links and social/ web 2.0 links. Having a blend of these in your link profile will not only assure you good ranking over time, but will also expand your brand awareness and triple or even quadruple your traffic.
Web 2.0 sites are those advanced internet technology and applications, and include blogs, RSS, Wikis and Social Bookmarking sites that allow people the ability to collaborate and share information. These set of sites are vital in any content marketing process because they provide the platform that encourages greater collaboration among internet users, content providers and enterprises. The search engines frequent web 2.0 sites because they help to decipher which content, web page or blog post are helpful, relevant, shared and recommended.
And if you are wondering whether social/ web 2.0 links are still worth your time; the truth is… people still rock it with social bookmarks.
“I used social bookmarking to take the Swim Shop site to the top of Google in 13 days. Right in the middle of this so called Google Slap crisis…”
Internet Marketing Conversion Specialist
To further understand how Web 2.0 links will positively impact your online marketing efforts, here is a list of their 5 top benefits.
1. Increases Your Site’s PR
Once you have a website or blog and care to get free traffic to it, you will soon learn the importance of improving your page rank. One of the best ways to improve your site’s Page Rank is to create links from high PR bookmarking sites. To get the best results, focus on creating link from PR 6 sites and above. For instance, a couple of indexed links from PR 8 sites like delicious, digg, reddit, stumbleupon, etc will have more positive impact than a crap load of bookmarks on 100s of PR 1 sites.
2. Expands Your Link Profile
With over 1.8 billion web pages on the World Wide Web, there is barely any niche without competition. What we are all looking for is a way to outsmart our competitors and take the lion’s share of our niche’s traffic. To do this, you need to bookmark across your favorite sites as many times as you create contents on your blog – especially when you are building your audience. If you put together a nice valuable in-demand content, a couple bookmarks to the right places is all you need to get it picked up, indexed and ranking.
3. Gets Your Web Pages Indexed Faster
A web page that is not indexed is lost – no one can find your website through the search engines in such a case.
“One of the fastest ways to get new content indexed is to use social bookmarking…”
Bookmarking your new site, new web page or new content to the high PR bookmarking sites will inevitably force the search bots to pick it up. Google crawls social bookmarking sites more frequently and as your new content is being shared; liked and twitted across social platforms they will be picked and indexed faster than when left sitting on your blog.
4. Improves Your Link Diversification Strategy
Link diversification is the key to a long term SEO process. The times of creating a crap load of exact match and partial match links are gone. And I have come to understand that even if these links were genuinely created, once they are dominant in your link profile, you are in trouble. A good link building strategy should be diversified; along with your branded links, exact match, partial match and non-match links, aim to get a substantial amount of social link juice. Social bookmarking still stands as the easiest way to create this social link juice – to send a signal of relevancy to search engines.
5. Triples Or Quadruples Your Traffic
It is no news that the attention of online marketers are now shifting towards social media traffic. Getting traffic from sites like Delicious, Reditt, Facebook, Twitter, Google+, LinkedIn and the likes are now the order of the day. And guess what? A task as simple as sharing your new blog post on Digg or Twitter could generate tens of thousands in viral traffic. Social Reflexion calls this the Social Media Effect, and here is how they put it in infographic.
Image source: Social Reflexion
Social bookmarking is not just another link building strategy to consider; it should be the core strategy of your link building and SEM efforts. The problem is, most people neglect this, don’t know how to do it or find it tasking or time consuming. Whatever your excuse has been, this is 2014 and time to take control of your marketing efforts and go for the results you deserve.
Social bookmarking (web 2.0 links) is a content marketing strategy well branched with benefits you can’t afford to ignore. It increases your site’s PR, expands your link profile, gets your websites and web pages indexed faster, improves your link diversification strategy, triples or quadruples your site traffic and helps position you as an authority in your niche.
Do you use social bookmarking to boost your content marketing efforts or are you planning on adding it to your SEM strategy soon?
Please share your thoughts in the comments below.