In our quest to give you the best experience using our products, as well as reaching out our customers from all over the globe, we have mastered quite a good number of techniques for driving traffic that we wanted to share with you in this post.
These techniques have been proven by us over time, to get the most traffic to our websites and blogs.
It’s important to emphasize that even if you’re not an SEO expert, or don’t spend much on hiring outsourcers to get you top rankings (talking about off-page SEO) you can still rake in decent amount of traffic using the most organic and easiest approach, being what we apply ourselves.
Having agreed that traffic generation is one of the key factors to determine a website’s success, I’ve listed here 6 top techniques to help you improve your SERP rankings the best way.
1. Don’t ignore On-page SEO
On-page SEO helps sort and index your site pages easier and faster than websites that do not apply this technique. To make the idea simple – it’s what makes your site “search-engine friendly”.
This SEO method involves creating search engine friendly URLs, meta tags added to the HTML code that include details about your website such as page titles, meta description, and meta keywords. It also helps in optimizing your content heading, site content loading speed, site navigation and site design structure.
Though applying this technique won’t literally boost your site’s traffic directly, this gives an easier way for web crawlers to index your site, thus, making your contents more searchable than others. Think better online presence!
2. Provide value with every content
It’s essential to focus on the user, not the search engine. Providing quality content has been one of our best ways to generate traffic. We make sure we offer useful contents not to our customers alone but the rest of users searching for answers on the niche we are in.
Giving quality experience with your visitors will most likely make them return and spread the news about your website, perhaps by social bookmarking or by simple word-of-mouth which is very essential for your PageRanking and branding efforts.
Poor contents despite massive off-page SEO efforts often lead to disappointing results, as it will only drive visitors away from your site.
3. Optimize every content that goes to your site
Be it an image, a text, an infographic, a video, a podcast or any form of content that goes to your site, it’s crucial that you don’t leave it on its own. Contents that command the love of the search bots like Google and the others are those that have been richly optimized.
4. Use effective tools and plugins
Try to imagine Facebook without the “Like” button, or figure out an easier way to grow your email list without optins. Pretty hard isn’t it?
Using effective tools and plugins takes your site or blog to the next level. These help both you and your visitors move beyond the limitation of a bare website or blog.
Tools and plugins are softwares that make our website more user-friendly, easy to navigate, easy to share, easy to integrate with other tools and websites, easy to take relevant details and analyses from your visitors, etc… really, they come with so many features than you can count, making it possible to do almost any thing you can imagine!
What’s important to take note of, is to just use what you need. There are hundreds of available plugins out there but of course, it isn’t clever to install them all.
Do you need an easier way to announce something on your blog without the need to battle with complicated HTML codes? Get a plugin like InfobarWP and instantly create announcements on top of your page. Need to optimize your video to Youtube and Google? Go get Traffic Mice software.
There are simply a lot of things you can do with a specific plugin, so don’t deprive yourself from using these softwares.
5. Get as much social shares as possible
Social media sharing today has been one of the cheapest yet the most effective way of driving traffic to your site or blog. It’s part of what internet marketers call “organic SEO”.
This can be done through spreading the news on the most popular social media sites such as Facebook, LinkedIn, Twitter, Pinterest, Google+, StumbleUpon and many more. With the massive number of users on these platforms, you can reach a larger scale of viewers even when you’re asleep.
Maximizing your social media shares can also help Google crawlers to index your website faster. One of the largest volumes of traffic from known websites nowadays can be traced back to social media traffic.
6. Encourage and Respond to all Comments
Visitors who find your content interesting and helpful are most likely the ones who are responsive. Give way to what they can say in the comments section. Encourage them to say something by leaving a hanging question at the end, or some phrase that’ll make them think and share what they’ve got from your content.
You’ll be surprised how responsive your viewers can be, which in a way adds value to your blog.
And oh, make sure you express how highly you value their time and effort for leaving a comment by responding at the earliest time possible. It won’t hurt to answer them one-by-one if you can. By doing so, you are building another pillar of marketing success to your site- a strong relationship with your viewers.
A healthy comments section can ease out the process of converting your visitors to loyal customers.
Resource list – check these out
– Traffic Mice – Get your videos on top of Google and Youtube in your given niche with this “all-in-one SEO traffic automation software”
– MediaLink Pro – Automatically share all your new WordPress posts and pages on the top 16 social bookmarking sites and get authority backlinks with this plugin.
– InfobarWP – The ultimate notification bar plugin for WordPress. Promote website updates, your own products, services or affiliate links by displaying custom notification bars at the top of your website.
How about you? What techniques and strategies do you use to generate traffic to your website? Let us know in the comments section.
To your success,