Without a doubt, building a decent and successful internet business requires hard work. Yet, you can always lighten up the load by doing it the smart way.
There are many options to kick-start an online business – one of which is product creation. And surely, if you can actually create products that are useful to real people, in-demand and with less competition you can earn up to six figures in a matter of months.
“… I can safely say, developing and selling software is your first class ticket to a successful online business”– Bertrand Diouly Osso, CEO at YMB Properties Ltd.
However, any marketer out there knows that creating your own software product is easier said than done. It’s neither cheap nor quick…
You have to actually work out all the “nuts and bolts”, stuffs like coding and user interface which requires technical expertise. Not a problem if you can do that yourself, or, has a big budget to hire a geek to do it for you, but what if not?
To some, this spells giving up, but to give a ray of sunshine to your marketing endeavor here’s a piece of advice you might want to consider – take advantage of white label products.
White label products are generic unbranded goods or services created by a certain company which is purchased by another company or individual to legally rebrand, resell, develop and completely use it as their own.
Simply said, this is a massive shortcut to selling your own product online which sets you totally free from huge developmental costs and hassle. Build your own brand and your marketing dollars right away.
Here are 5 ways to make money with white label products.
1. Sell it to your list on a one-off payment
Get a whooping 100% of the revenue on every single sale you make with white label products. You can sell white label products like graphics software products to your list or customers and keep all the profit to yourself.
Selling white labels to your list is a great and quick way to gain back your investment with huge profit. You are also in-control of the bonuses you want to include as a package for each purchase to increase product desirability.
2. Sell subscription based licenses on your site
Sell subscription based licenses. This allows your customers to simply get access to the product but not totally own it. You’re only selling user account and not a downloadable software.
There are many well known online service softwares with this kind of payment system (good examples include LastPass, Grammarly, AWeber an a lot othrs) and it really pays off. It would assure you a 4+ digit per month income stream.
Primary challenge here is the customer support feature. From basic trouble shooting to fixing bugs and faulty errors so you might want to make sure you purchase a premium white label with continuous customer support to assist you as quickly as possible.
3. Use it to offer services to your offline clients
You can also offer services to your offline clients using white label product/ software. Maximize its advantage for your good. Not only will it give you a wider scope of profitable market but also a more professional touch which your competitors seldom offer.
4. Build on it (if the license allows this) to create a derivative
Most white label licenses allow product modification (but always double check). Wonder why a lot of products gone out to the market almost work the same way? They just twist some codes and strings, and can easily mimic a product and even create a more developed software or system. Chances are, it can be sold at a higher value than the original.
5. Use it in your businesses to beat your competition
Since white label softwares are a lot quicker and easier to access, you can always keep up-to-date with what’s in demand, compared to your competitors who basically go for affiliate or wait 10 years to work their own product.
Your customers will love you for this!
3 ways to know and choose the right white label product
Here’s a quick list of reminders to help you discern the right white label product for your business
1. It must be a high-demand product
I just couldn’t give you a more factual example for this but one of our very own premium white label – Instant YT Channel Editor.
It’s no secret how Youtube marketing is huge right?
- Youtube gets over 4 billion views daily and 800 million visits a month.
- 500 years of Youtube videos are watched everyday on Facebook.
- People watch 1 billion views a day on Youtube Mobile only.
This is clearly why so many businesses are running Youtube channels, including mainstream brands like Coca Cola, McDonalds, Redbull; Mom and Pops stores (pizza, restaurants, lawyers, etc); online and offline marketers and, even local hair salons!
So we didn’t want to be left behind and took action to bend these facts for our good and started creating this in demand software. And, no hype intended, it did pay off, and still does up to now…
Long story short, this is an example of a high-demand product you could make a lot of money with simply by getting access to the White Label version.
2. The product creator must provide adequate training
One of the top mistakes you can make when trying to look for a slick white label product is to not secure an adequate training from the product creator.
Before making a white label purchase, make sure they provide sufficient resources to equip you with knowledge how the product works. These can be demo videos, eBook featuring a step-by-step guide, PDF file, cheat sheet and etc. This is very important since you don’t want to sell or connect a product with your brand that you don’t know about.
3. The product creator must provide an on-going technical support
Like mentioned earlier, don’t fall bait to fancy white label offers without this one vital feature – the on-going technical support from the product creator. Unless you want to go suicidal, you should check this out before securing a purchase. No matter how enticing or in demand a product can be, it will always be subject for a continuous maintenance.
That’s pretty much it I suppose : )
To sum it up…
White label products give you an exclusive privilege to sell your own premium products without the developmental costs, hassle and headaches to start with. There are lots of ways you can earn a profitable income out of white label products. It’s indeed one of the best tools to start a successful online business even on a tight budget.
Furthermore, any discerning marketer should watch out for the most important features including continuous customer support and adequate training materials offered by the product creator. Also, see if the white label product has a high demand in your target market to make sure of ROI.
If you’ve read this far, we would love to hear your thoughts in the comments below, on white labels and your plans for them in your business.
Make it a great day!
Want to start your own software company today? Checkout Instant White Label – a premium provider of unbranded software application for discerning marketers!